In my previous post, I posted the video of Timbaland in his new Verizon Wireless Mobile Recording Studio Bus. Here's some more details about Timbaland's deal with Verizon Wireless:
In March, well-known rapper Timbaland started to record a mobile album by literally creating tracks while on the go. This is part of a new program organized by Verizon Wireless that it calls Mobile Producer in Residence. For a year, Timbaland will record an entire album—what is being called the first mobile album—on the Verizon Mobile Recording Studio Bus. Only Verizon Wireless customers will be offered the ability to view the results through V CAST Music.
Every month, Timbaland will record a new track along with a guest artist. While he tours through various cities, Verizon said fans will get to see recording sessions either in person or from their mobile phones.
I personally think this is a hot mobile marketing campaign both for Timbaland and Verizon. It is also cutting edge and just highlights the future of the music business and where the music business is headed. Companies and artists will be continue to working together to take advantage of both advertising dollars and music industry dollars. I look forward to seeing how it works out. If it is successful, and I think it will be a big success for both Timbaland and Verizon, perhaps more businesses, especially more mobile companies, will invent even more ways to go music mobile!
Thedy B, Attorney/Songwriter
Hits A Million, LLC
myspace.com/hitsamillionllc
hitsamillion.blogspot.com
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