1. Do a "underground" remix: Madonna, Timbaland and Justin Timberlake did a mobile underground remix of Madonna's highly- anticipated debut single "4 Minutes" from her upcoming album "HARD CANDY."
2. Be exclusive: The Madonna, Timbaland, Justin Timberlake remix is available exclusively in the U.S. to Verizon Wireless' V CAST Music customers and internationally to Vodafone customers. By being exclusive, Verizon Wireless hopes to attract new customers.
3. Promote your album: This remix was done to promote Madonna's 11th studio album which is scheduled for both international and U.S. release in April 2008.
4. Make the remix available in different formats: Verizon Wireless knows that not everbody likes ringtones, so they have offered the song in different versions: as a full-song download, ringtone and ringback tone.
5. Make the remix available internationally: Verizon Wireless also hooked up with Vodafone to provide Vodafone customers in several different countries the opportunity to download this new remix.
6. Mobility means anytime anywhere: Because Timbaland's mobile recording studio is just that, mobile, the remix was created on the Verizon Wireless mobile recording studio bus in New York City last month, after Madonna's induction ceremony into the Rock and Roll Hall of Fame.
7. Offer fans concert tickets through the fans' mobile phones: Verizon Wirelss then took its marketing campaign a step farther and now fans who download the full-song, ringtone or ringback tone of Timbaland's exclusive mobile underground remix of "4 Minutes" through Verizon Wireless' V CAST Music service will also have a chance to win a barcoded ticket to the exclusive Madonna performance on April 30 at New York's famed Roseland Ballroom. Lucky winners will receive tickets on their mobile phones, which will admit them and one friend to this exclusive show.
8. Promote an upcoming concert or performance: As previously mentioned, Madonna will perform on April 30 at New York's famed Roseland Ballroom. Now customers who bought the ringtone who won the contest will receive tickets on their mobile phones, which will admit them and one friend to the exclusive performance.
9. An album promotes other producers: Interestingly, every time an album is released, not only is the name of the producer of the first single mentioned but all of the heavy hitting producers that are involved in the album are mentioned. So not only is Timbaland's production being recognized but so is Justin Timberlake, Pharrell Williams of the Neptunes, and Nate "Danja" Hills. So if you get hot producers, drop names of other producers since those other producers have fans too.
10. From studio to fans: Timbaland mentioned that with Verizon Wireless, he was able to create and distribute music straight from the studio directly to fans as well as give them access into his creative process behind-the-scenes. Notice that he credited Verizon Wireless and not a music label.
11. Mobile reaches millions in minutes: this whole venture with Verizon Wireless, Timbaland, and now Vodafone will set a new precedence for the global release of a song, with a combined reach of hundreds of millions of fans across the globe via their cellphones.
11. Promote the video of the recording session: Exclusive video footage of Madonna, Timbaland and Justin Timberlake's "mobile remix" recording session is now available on Verizon Wireless' V CAST Video service.
12. Encourage fans to send text messages: Fans wanting to download Timbaland's mobile underground remix of "4 Minutes," were encouraged to text MADONNA to 8933.
13. Get fans involved: Verizon encouraged its customers to also come into the store, call, or visit the website to get more information on V CAST Music from Verizon Wireless and the company's mobile producer in residence program.
14. Get your own website: You can't do this type of marketing and promotion on MySpace without MySpace getting a cut. Get your own website! Link your site to the site of the company you are working with. Verizon Wireless was able to tell fans of Timbaland, Madonna, Justin Timberlake, the producer in residence program, and their music program to visit their website. I say get your own website!
Thedy B, Attorney/Songwriter
Hits A Million, LLC
myspace.com/hitsamillionllc
hitsamillion.blogspot.com
hitsamillion.ning.com
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