Check out this article that was published last week: it discusses how the Danish is now allowing customers unlimited access to music downloads from local and international acts. The customer can play the songs until he or she terminates their mobile phone service. I really don't know how that's going to work since most phones allow you to transfer your files from your phone to your computer. . . . As a songwriter, I'm very concerned about this but as you'll see the major record labels are for it. The labels would be for it since they are eagerly trying to reduce the royalty rates. How can a company pay all those artists from just a low subscription fee? I think they should instead do like TV and Internet satellite radio shows: a TV satellite customer has access to the songs and can listen to them but not download them. We'll see how this develops. . . .
"Revolutionary" new music service from TDC…
POSTED: Wednesday, April 02, 2008
FROM BLOG: IntoMobile - The latest mobile technology news and reviews.
TDC is offering a new, ground-breaking music service that offers their Danish mobile and broadband customers unlimited access to music downloads from renowned local and international acts, without additional charge.
Three of the world's major music companies and a large number of Danish music companies are part of TDC's new music service called PLAY, which launched at midnight on April 1, 2008.
TDC's and YouSee's broadband and mobile customers - with the exception of a few subscriptions types - will be able to download more than one million tracks from artists such as Red Hot Chili Peppers, REM, Ida Corr, James Blunt, Anne Linnet, Bruce Springsteen, Outlandish, L.O.C, Robbie Williams,TV2, Szhirley and many, many more.
At present, TDC has entered into agreements with three of the four largest international music companies, EMI, SONY BMG and Warner Music Denmark as well as many Danish independent labels including the MBO group, DIGIDI, Artpeople, Clockwize, House of Scandinavia. The agreements cover both new and catalogue releases.
Under the terms of the deals, the ability to play the downloaded tracks will expire automatically if the customer terminates their subscription. TDC will also offer music fans the opportunity to purchase their favourite tracks for 8dkk (approx. €1) per download.
Jens Alder explains the rationale for the launch of PLAY with the fact that both the mobile and broadband market are more or less saturated, and that there is a need for new thinking for telcos to attract more customers.
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