Thursday, April 24, 2008

Who is Mobile Backstage?

Again, keeping up with new technology and new companies on going mobile with your music, here's a company that I think you should keep an eye out on and that's Mobile Backstage.

from http://www.redherring.com/Home/20956

Mobile Backstage thinks it has a new way to tap music fans using mobile phones. Customers download the company’s free Java-based application and buy credits that are then used to obtain downloadable ring tones, songs, and videos featuring their favorite artists. A key element of the service is the company’s My Own Backstage application, which lets users store multimedia they’ve created and share it with others.

Created by members of a Finnish record company with experience in fan marketing, Mobile Backstage hopes to partner with record companies, advertisers, and phone companies and service operators. The company is already working with musicians in Finland and hopes to expand its operation to international markets within three years. Mobile Backstage officials also believe the software has potential in other entertainment markets.

Thedy B, Attorney/Songwriter
Hits A Million, LLC

Check out my other sites and blogs:
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interviewed.blogspot.com
globalmusicbusiness.blogspot.com
musicpanels.blogspot.com
mobilemusicbusiness.blogspot.com
hitsamillion.ning.com

Wednesday, April 23, 2008

Mobile Phones and the Global Market

If your music is not being played on somebody's cell phone, then you as an artist, musician, songwriter, garage band, and rapper are missing out. Why? Check out this video to see where mobile phones are headed, how integral music is playing in the business, and how artists are making money just by random people hearing their music.





Tuesday, April 22, 2008

Will.i.am discusses shooting a video using his mobile phone

Black-Eyed-Peas front man will.i.am was one of the headline speakers at a brand new Mobile Entertainment Conference, Mobile Backstage at this year’s Mobile World Congress in Barcelona in February 2008.



Thursday, April 17, 2008

Jermaine Dupri Hooked Up with LG and Created A New Mobile Phone!

Although this is old news, it still shows that more and more artists, producers, and the like are going mobile with their marketing. Jermaine Dupri used this opportunity, however, to raise funds for his charity, the Jermaine Dupri Foundation. I think that's hot!!! Check out the video and then check out the article below from top40-charts.com all to get more information about how this deal came about with LG and Jermaine Dupri!





HOLLYWOOD, Calif. (LG Electronics MobileComm U.S.A.) - Last night, June 27th, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) and Jermaine Dupri presented the FUSIC Launch Party. All of Hollywood's finest including Janet Jackson, Dem Franchize Boyz, DJ AM, Jamie Foxx, Missy Elliot, Shaquille O'Neal and many more were on hand for a night of celebration and glamour with a star-studded guest list at a Hollywood hot spot. The celebration continues today with the announcement that Jermaine Dupri and LG will pair up once again to auction off the Limited Edition So So Def FUSIC Phone by LG.

"As much fun as the LG & Jermaine Dupri FUSIC Party was last night, I am very pleased that LG has agreed to help me raise funds to support the Jermaine Dupri Foundation, an organization that I started as a way of giving back to the kids in local communities around the U.S. There is no better feeling to me than being able to raise money to support our future generations," said Jermaine Dupri. "The auction of the Limited Edition So So Def FUSIC Phone by LG allows fans to be able to get special content, including my favorite songs, while helping to raise money for a great cause."

The Limited Edition So So Def FUSIC Phone by LG comes with the same features as the traditional FUSIC including a FM transmitter, microSD memory port, ring tone composer, camera/camcorder, four interchangeable faceplates, and the ability to access your entire music collection on the handset - but this FUSIC has so much more! Jermaine Dupri added his personal flair to the phone by helping to create the Swarovski crystal design that blings out the front and back of this limited edition phone. The phone also includes So So Def content including videos, songs, and photos and personal content from JD and is appropriately packaged with your very own Afroman doll and blinged out portable speakers.

"We here at LG are excited to continue our relationship with Jermaine Dupri and are proud to match up to $5,000 in donations raised by the auction of the Limited Edition So So Def FUSIC Phone by LG," said senior director of marketing for LG MobileComm USA, Inc. Jon Maron. "We recognize the great work that Jermaine is doing through the Jermaine Dupri Foundation and look forward to helping out in any way we can for this auction and in the future."

To bid on the Limited Edition So So Def FUSIC phone by LG and to find out more information about FUSIC, the party, and the auction please visit http://www.LifewithLG.com. The phone with be auctioned off on eBay starting June 28, 2006 and all proceeds will go to the Jermaine Dupri Foundation.

ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, optical storage devices, residential air conditioners and home theater system. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY
LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA. The company provides a total range of wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit http://www.lgusa.com.

Background on Jermaine Dupri Foundation
Jermaine "JD" Dupri, President of Urban Music for Virgin Records USA, CEO of So So Def Recordings, Inc., renowned artist and producer understands the need to impart his knowledge and acquired accomplishments back into the youth of America. JD is as committed to producing a hit record as he is in making his voice heard in the community. The many examples of the community service provided by the Jermaine Dupri Foundation include his assistance with victims of Hurricane Katrina from sponsoring two families who relocated to Atlanta, to performing at local charity concerts, providing autographed items for various Katrina-related auctions as well as undisclosed monetary donations and being a part of the BET Telethon. In addition to his work with the Hip Hop Action Network, JD is also a board member of Hip Hop 4 Humanity. Whether through the Jermaine Dupri Foundation or from his personal wallet, JD is very committed to anything that he can do to help underprivileged children. Along with good friend Nelly, JD hosted Atlanta's Biggest Christmas Party in 2004 where they distributed toys to more than 3,000 children from shelters in the Atlanta-metro area. In 2005, JD created limited edition Cartier eyewear with 20% of the proceeds benefited various charities related to Hurricane Katrina.
From sponsoring an Atlanta-based Little League Baseball team to purchasing Christmas gifts, Jermaine "JD" Dupri proves over and over again that he has a heart for the community and is committed to do whatever he can to make a difference in their lives.
The Jermaine Dupri Foundation is a 501(c)(3) organization and has been established to provide funding to children's organizations that help improve children's quality of life.

Wednesday, April 16, 2008

Madonna Goes Mobile with Timbaland and Justin Timberlake Part 2

In my previous post, I informed you that Madonna has also gone music mobile! Now I wanted to highlight some of the key marketing ideas from that article. Check out all the marketing tools that Timbaland and Verizon Wireless have come up with:

1. Do a "underground" remix: Madonna, Timbaland and Justin Timberlake did a mobile underground remix of Madonna's highly- anticipated debut single "4 Minutes" from her upcoming album "HARD CANDY."

2. Be exclusive: The Madonna, Timbaland, Justin Timberlake remix is available exclusively in the U.S. to Verizon Wireless' V CAST Music customers and internationally to Vodafone customers. By being exclusive, Verizon Wireless hopes to attract new customers.

3. Promote your album: This remix was done to promote Madonna's 11th studio album which is scheduled for both international and U.S. release in April 2008.

4. Make the remix available in different formats: Verizon Wireless knows that not everbody likes ringtones, so they have offered the song in different versions: as a full-song download, ringtone and ringback tone.

5. Make the remix available internationally: Verizon Wireless also hooked up with Vodafone to provide Vodafone customers in several different countries the opportunity to download this new remix.

6. Mobility means anytime anywhere: Because Timbaland's mobile recording studio is just that, mobile, the remix was created on the Verizon Wireless mobile recording studio bus in New York City last month, after Madonna's induction ceremony into the Rock and Roll Hall of Fame.

7. Offer fans concert tickets through the fans' mobile phones: Verizon Wirelss then took its marketing campaign a step farther and now fans who download the full-song, ringtone or ringback tone of Timbaland's exclusive mobile underground remix of "4 Minutes" through Verizon Wireless' V CAST Music service will also have a chance to win a barcoded ticket to the exclusive Madonna performance on April 30 at New York's famed Roseland Ballroom. Lucky winners will receive tickets on their mobile phones, which will admit them and one friend to this exclusive show.


8. Promote an upcoming concert or performance: As previously mentioned, Madonna will perform on April 30 at New York's famed Roseland Ballroom. Now customers who bought the ringtone who won the contest will receive tickets on their mobile phones, which will admit them and one friend to the exclusive performance.

9. An album promotes other producers: Interestingly, every time an album is released, not only is the name of the producer of the first single mentioned but all of the heavy hitting producers that are involved in the album are mentioned. So not only is Timbaland's production being recognized but so is Justin Timberlake, Pharrell Williams of the Neptunes, and Nate "Danja" Hills. So if you get hot producers, drop names of other producers since those other producers have fans too.

10. From studio to fans: Timbaland mentioned that with Verizon Wireless, he was able to create and distribute music straight from the studio directly to fans as well as give them access into his creative process behind-the-scenes. Notice that he credited Verizon Wireless and not a music label.

11. Mobile reaches millions in minutes: this whole venture with Verizon Wireless, Timbaland, and now Vodafone will set a new precedence for the global release of a song, with a combined reach of hundreds of millions of fans across the globe via their cellphones.

11. Promote the video of the recording session: Exclusive video footage of Madonna, Timbaland and Justin Timberlake's "mobile remix" recording session is now available on Verizon Wireless' V CAST Video service.

12. Encourage fans to send text messages: Fans wanting to download Timbaland's mobile underground remix of "4 Minutes," were encouraged to text MADONNA to 8933.



13. Get fans involved: Verizon encouraged its customers to also come into the store, call, or visit the website to get more information on V CAST Music from Verizon Wireless and the company's mobile producer in residence program.



14. Get your own website: You can't do this type of marketing and promotion on MySpace without MySpace getting a cut. Get your own website! Link your site to the site of the company you are working with. Verizon Wireless was able to tell fans of Timbaland, Madonna, Justin Timberlake, the producer in residence program, and their music program to visit their website. I say get your own website!
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Thedy B, Attorney/Songwriter
Hits A Million, LLC
myspace.com/hitsamillionllc
hitsamillion.blogspot.com
hitsamillion.ning.com

Tuesday, April 15, 2008

Madonna Goes Mobile With Timbaland, Justin Timberlake and Verizon Wireless!

BASKING RIDGE, N.J., and NEWBURY, United Kingdom, April 14 /PRNewswire/ -- Verizon Wireless today announced it has teamed up with Madonna, Timbaland and Justin Timberlake to deliver the mobile underground remix of Madonna's highly- anticipated debut single "4 Minutes" from her upcoming album "HARD CANDY." Available exclusively in the U.S. to Verizon Wireless' V CAST Music customers and internationally to Vodafone customers, "4 Minutes" is the first single from Madonna's 11th studio album for Warner Bros. Records. "HARD CANDY" is scheduled for international release on April 28, 2008, with the U.S. release the following day.

Starting today, the underground version of the song is available to Verizon Wireless customers through V CAST Music as a full-song download, ringtone and ringback tone. This exclusive Madonna track produced by Timbaland, Verizon Wireless' mobile producer in residence, and featuring Justin Timberlake is available for download to Vodafone customers in Germany, Greece, Hungary, Iceland, India, Italy, Netherlands, New Zealand, Portugal, Romania, Spain, Turkey, and the UK. This extraordinary remix was created on the Verizon Wireless mobile recording studio bus in New York City last month, following Madonna's induction ceremony into the Rock and Roll Hall of Fame.

Fans who download the full-song, ringtone or ringback tone of Timbaland's exclusive mobile underground remix of "4 Minutes" through Verizon Wireless' V CAST Music service will also have a chance to win a barcoded ticket to the exclusive Madonna performance on April 30 at New York's famed Roseland Ballroom. Lucky winners will receive tickets on their mobile phones, which will admit them and one friend to this exclusive show.

"HARD CANDY" is the follow up to Madonna's "CONFESSIONS ON A DANCE FLOOR" which debuted at number one in 30 countries and has sold more than 8 million copies to date. "HARD CANDY" has been described as a brilliant up-tempo collection of 12 songs in which Madonna remains ensconced in club mode, but this time adds an urban hip-hop beat in collaboration with musical partners Timbaland, Justin Timberlake, Pharrell Williams of the Neptunes, and Nate "Danja" Hills.

"Working with Madonna and Justin on this underground mobile remix has been a lot of fun," said Timbaland. "With Verizon Wireless, we are able to create and distribute music straight from the studio directly to fans as well as give them access into our creative process behind-the-scenes."

"As Madonna is one of the most iconic artists of our time and Timbaland is one of the most influential producers of today, we are undeniably excited to team up with them, as well as Justin, to deliver this exclusive remix to our customers," said Ed Ruth, director of digital music for Verizon. "Together with Vodafone, we will set a new precedence for the global release of a song, with a combined reach of hundreds of millions of fans across the globe via their cellphones."

Madonna, a multi GRAMMY® Award-winning singer, songwriter, producer, cultural icon, world-renowned stage performer, video visionary, children's book author, director, and documentary filmmaker, has sold 200 million albums in the course of her unprecedented two decade-plus career and was inducted into the Rock and Roll Hall of Fame on March 10, 2008.

In addition to Madonna's original "4 Minutes" track, co-produced by Timbaland and Justin Timberlake and Nate "Danja" Hills, and the underground mobile remix available on Verizon Wireless' V CAST Music and Vodafone, exclusive video footage of Madonna, Timbaland and Justin Timberlake's "mobile remix" recording session is now available on Verizon Wireless' V CAST Video service.

For more information on how to download Timbaland's mobile underground remix of "4 Minutes," fans can text MADONNA to 8933. For more information on V CAST Music from Verizon Wireless and the company's mobile producer in residence program, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com/music.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ - News) and Vodafone (NYSE and LSE: VOD - News News). For more information, go to: www.verizonwireless.com. To preview and request broadcast- quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Vodafone

Vodafone is the world's leading international mobile communications group with over 252 million proportionate customers as at 31st December 2007. Vodafone currently has equity interests in 25 countries across five continents and a further 40 partner networks worldwide. For more information, please visit www.vodafone.com.

Thedy B, Attorney/Songwriter
Hits A Million, LLC
myspace.com/hitsamillionllc
hitsamillion.blogspot.com
hitsamillion.ning.com

Monday, April 14, 2008

Keri Hilson & Timbaland's first mobile album ringtone!

As I've been discussing in my previous posts, Timbaland will be recording a new track and song with a guest artist in Timbaland's Verizon Wireless Mobile Recording Studio Bus. Keri Hilson is his first guest artist. To see the video of the mobile recording studio, click here.

If you are unfamiliar with Keri Hilson, Keri Hilson is a member of The Clutch and a successful songwriter on her own who has written over 200 songs and wrote hits for many, many artists. (Read Keri Hilson's biography and discography here). She is working on her solo album entitled In a Perfect World.


Now, for this joint venture with Timbaland and Verizon Wireless, Keri Hilson recorded a new single entitled Get it Girl. If you'd like to buy the new ringtone that was produced by Timbaland and recorded by Keri Hilson, click here. I've heard Get it Girl and it's hot!!!!!! If you wanna hear the song too, check it out:



This song will be featured on Timbaland's mobile album but not on Keri Hilson's solo album, In a Perfect World.


Thedy B, Attorney/Songwriter
Hits A Million, LLC
myspace.com/hitsamillionllc
hitsamillion.blogspot.com
hitsamillion.ning.com